A Whole New Light

PROBLEM

Sell millions of $250 sunglasses to a new market – Gen Y. Launch in 3 weeks. That was the mission. The client (a major luxury-brand consumer sunglass manufacturer) was under pressure to innovate a new cost effective way to communicate and to enter a new market.

SOLUTION

The solution? An architected MOSO (mobile/social) viral campaign to drive simultaneous buzz, store traffic, and user generated content at spring break on a consumer generated content & contest site.

RESULT

“They see us in a whole new light!” Our client was ecstatic. The campaign was exactly what they needed to drive traffic. It was a big idea that changed their position in the market.

PROGRAMS

  • Mobile
  • Micro site

ENVIRONMENTS

  • Consumer created content & contest social site
  • Mobile game
  • Storefront

AUTOMATION + OPERATIONS

  • Consumer profile capture
  • Content Management

ANALYTICS

  • Campaign analytics