Point of Sale Solutions (POS)
Smartbridge offers integrated Point-of-Sale (POS) software and internet solutions to hospitality industries including Quick Serve Restaurants (QSR), destination resorts, entertainment and amusement venues. We enable businesses to sell, serve and manage customer transactions on line, on premise and post-visit with a single system.
We integrate Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and Point-of-Sale (POS) solutions to maximize customer visibility, lifetime consumer transaction value and operations efficiency. Intelligent POS solutions are used to maximize consumer value. Our POS recommends upgrades, promotional offers, unused capacity and affinity purchases. Operators are enabled to maximize revenue, while offering exceptional value to customers.
Our end-to-end POS solutions offer market leading functionality that can be deployed in a range of configurations. The Smartbridge intelligent sales solution is open, scalable and can be integrated with existing platforms that allow customers to preserve their investment while operators are equipped to sell more value and see more opportunity.
| Intelligent POS / Recommendation | Reservations | Ticketing solutions |
| Web storefronts and ticketing | Rentals | Season Pass |
| Access control | Food and Beverage | Bundling & Promotions |
| Cashless Payment & Rewards Redemption | Retail and Inventory Control | Group Planning, Packaging & Management |
Universal Payment and Rewards (UPR)
Smartbridge offers payment and redemption solutions that unify transactions, currencies, and access. Universal Payment and Rewards (UPR) are integrated with existing CRM and Point-of-Sale (POS) platforms. UPR applications drive consumer purchases and allow operators to seamlessly add value and promote customer loyalty by simplifying transactions, promoting value, enhancing security and elevating satisfaction.
Our UPR solutions eliminate barriers between reservation, purchase, rental and redemption systems to unify transaction and simplify the management of complex, disintegrated systems.
| Cashless Payment | F&B Up-Sell and Cross-Sell | Stored Preferences and Status |
| Ticketing, Redemption and Rewards | Group Packages and Bundles | Quick Pass Access |
| Access, Status and Privileges | Affinity Purchase Recommendation | Integrated Membership and Rewords |
Customer Lifecycle Marketing
Smartbridge Customer Lifecycle Marketing (CLM) solutions enable event-driven consumer promotions to drive customer acquisition and retention, traffic, purchases, basket mix profit and maximum customer lifetime value. Our solution gives operators the tools to build consumer visibility and relationships.
Our unified CLM Suite integrates cost effective marketing vehicles including web storefronts, discounts and email to stimulate traffic and purchases. It also combines these tools with the powerful, intelligent POS and rewards solutions to maximize on-premise sales and post visit engagement and loyalty.
Smartbridge offers a full suite of Customer Lifecycle Marketing tools spanning mobile, web, location and RFID technologies to help operators attract new customers, to increase the value of customer sales opportunities and to retain their best, most active customers.
Consumer Insight and New Media Measurement
Smartbridge Consumer Insight and Measurement solutions enable consumer visibility to operators. Consumer Insight solutions help businesses uncover high-value individuals within the crowd, meet their needs, understand their preferences, and identify new opportunities by uncovering relationships with groups, friends, and families. We will focus on understanding customer behaviors and facilitating businesses to provide maximum value to customers, developing highly relevant services and promoting guests and driving maximum customer lifetime value.
Our insight solutions integrate with CRM and POS to provide a 360 degree view of your customers and their online and offline interactions with organizations. Our solutions include an enterprise-scale database platform for storage and analysis of online and offline data, interactive dashboards and multi-dimensional reporting tools of Smartbridge solutions to empower organizations to uncover the preferences of individual customers, as well as track broader trends and overall performance without relying on IT sectors or going through multiple systems for results.
| Integrated Marketing Tools : | Complete Promotions and Campaign Management : | Unified Customer and Performance Measurement : |
|---|---|---|
| Web, Mobile, POS | Campaigns and Awareness | Customer Trends and Analysis |
| CRM, ERP and Data Stores | Traffic, Purchase and Loyalty | Media Vehicle Performance |
| Location Services | Cross-Sell, Up-Sell | Operational Business Intelligence |
| Promotions and ROI measurement | Coupons, Games and Sweepstakes | Customer Profiling and Segmentation |